Run Your Entire Content Workflow in Frase

One workspace for researching, outlining, writing, optimizing, and publishing content that ranks.

In this article

• Why Work in Frase?

• Start With the Right Document Type

• Research at Your Fingertips

• Outline and Brief Like a Pro

• Write With On-Brand AI Support

• Optimize for SEO Without Leaving Your Flow

• Stay Organized While You Scale

• Publish, Share, and Collaborate

• Maintain and Improve Content Over Time

Why Work in Frase?

Frase isn’t just an SEO tool or an AI writer—it’s an end-to-end content workspace built for modern content teams. Whether you're producing a single article or managing a multi-author content program, Frase gives you one place to:

• Research competitive content

• Create outlines and briefs

• Draft content with AI

• Govern brand voice and terminology

• Optimize for search

• Organize your docs

• Share with collaborators or publish externally

From start to finish, Frase is designed to support real-life content workflows—without bouncing between tools or tabs.

Start With the Right Document Type

Every Frase workflow begins with a document. Choosing the right document type sets you up for success based on how you like to work:

• Blank Document: Great for freeform writing or outlining without pulling in SERP data.

• SEO/GEO Workflow: Best if you're starting from a keyword and want to build, draft, and optimize using live Google data & GEO insights.

• Rank-Ready: Ideal if you want a full draft built in one AI-powered flow based on your keyword and structure.

👉 Explore the 3 Document Types →

Research at Your Fingertips

The Research Panel is your fast track to insights. Without leaving your doc, you can explore:

• What’s ranking on page one

• Competitor outlines and structures

• Must-have topics and terms

• Content gaps, stats, and supporting insights

This helps you validate your strategy, build smarter briefs, and strengthen your content—before you write a single word.

👉 See how to use the Research Panel →

Outline and Brief Like a Pro

Build an outline in minutes using AI or pull inspiration from real ranking pages. Then turn it into a brief for yourself or your writing team—complete with structure, topics, voice, and references.

You can even layer in Content Governance rules so everyone stays on-brand and on-target.

👉 Learn how to build outlines and content briefs with Frase →

Write With On-Brand AI Support

Frase isn’t trying to replace your voice—it’s designed to amplify it. With tools like:

• Brand Voice + Terms: Keep everything consistent, aligned, and on-message.
• Reference Docs: Give AI the context it needs to stay accurate.

• AI Commands: Generate content, expand sections, or rewrite with one-line instructions.

• AI Edit: Instantly polish tone, tighten phrasing, or add depth to existing content.

Whether you're writing solo or scaling across a team, these tools help you move faster without sacrificing quality.

👉 Explore Content Governance and AI Commands and AI Edit →

Optimize for SEO Without Leaving Your Flow

The Optimize tab within the Research Panel shows you the most important terms, topics, and on-page signals—based on what’s already ranking. As you write, Frase will flag missing keywords and suggest where to add them.

It’s semantic SEO guidance, right where you need it: inside the doc.

👉 How to optimize content with Frase →

Stay Organized While You Scale

Frase grows with you. Use Folders to group documents by client, topic, or campaign. Assign owners, set statuses (like “Writing” or “Published”), and track deadlines from your document dashboard.

This makes it easy to manage workflows, delegate, and keep everything moving forward.

👉 Get tips for organizing documents and assigning owners & statuses →

Publish, Share, and Collaborate

Ready to ship? Share your content with teammates, clients, or freelancers using:

• Editable links for real-time collaboration

• Public links for review or handoff

• Comments to give feedback in context

• Export options to download your work

👉 How to share and collaborate in Frase →

Maintain and Improve Content Over Time

Creating great content is only half the battle. With Frase, you can monitor performance and keep your content working harder—thanks to tools built for long-term optimization.

• Connect Google Search Console to track keyword rankings, clicks, and impressions directly inside Frase.

• Use the Content Opportunities dashboard to spot:

  • Quick wins that could use a final push

  • Decaying pages losing traffic or rank

  • New opportunities where you already rank near page one

• Prioritize pages to refresh using built-in statuses like Ranked, Decay, or Opportunity.

• One-click into an existing doc (or create a new one) to optimize the page using live search data.

With Frase, your workflow doesn’t end at “publish.” It evolves—driven by data.

👉 Learn how to maintain SEO content using our GSC integration + Content Opportunity notifications  →