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      Content Opportunities

      With the Frase Content Opportunities tab we help you:

      • Get alerts when new content gaps are detected
      • Spot decaying content before rankings slip
      • See which pages need improvement and act fast

      Getting Started

      When you first access the Content Opportunities tab, you will be prompted to connect your Google Search Console account if you haven’t done so already. This connection is essential as it enables the tool to access your website’s performance data.

      Selecting Your Domain

      At the top of the tool, you will see a Domain dropdown. This is where you can switch between different domains connected to your Google Search Console account, making it easy to manage multiple websites.

      Filtering by Date Range

      Below the domain selection, you will find options to filter your data by a specific time or date range. This allows you to analyze performance for different periods.

      Downloading Reports

      You will also see a Download Report button. Clicking this will allow you to export your Content Opportunities data for offline analysis or sharing.

      Viewing Summary

      The Summary button provides a high-level overview of your website's performance.  You'll see key insights about your website, recommended areas of focus, and an overall performance summary.

      Analyzing Your Dashboard

      After the summary, you will access the main dashboard. Here, you can view detailed performance data:

      Graph Customization

      • You can toggle between metrics such as Clicks, Impressions, Click-Through Rate (CTR), and Position.

      • Below each stat, you will see the actual metric value for the selected period and the change compared to the previous period.

      Needs Attention Section

      This section highlights pages experiencing decay, which means they have lost more than two positions, and clicks have decreased. These pages need your immediate attention for optimization.

      Optimize Content Section

      Here, you will see pages that are either quick wins or trending upwards in terms of impressions. These are your best opportunities to improve content that is already gaining traction.

      Create Content Section

      This section reveals opportunities for creating new content based on queries that you are already ranking well for. It helps you identify potential content gaps and expand your content strategy.

      Content Notifications

      Content Notifications give you the option to receive a weekly digest email with a breakdown of where you could improve decaying content, and recommendations for new content to create! You can find this page under "settings" Here you can choose the date, and time you'd like to receive your weekly digest email.

      Slack Notifications

      If you're on the Enterprise plan, you have access to Slack notifications for Content Opportunities.

      These notifications alert you as soon as a new opportunity is discovered. Each message from the bot will include:

      • Impact Score — How valuable the opportunity is.

      • Expected Impressions — the number of impressions you could gain by acting on it.

      • Target Query — the search query your content should be optimized for.

      How to Set It Up

      1. Click on your name in the top left and then click Settings.

      2. Select the Opportunity Notifications tab.

      3. Scroll down to the Slack Notification section.

      4. Click Connect.

        ℹ️ Note: The bot must be added to a public Slack channel to function correctly.

      Once connected, you’ll be prompted to follow instructions to install the Content Opportunities Bot in a public Slack channel of your choice.

      After setup, the bot will automatically send notifications into that channel whenever new opportunities become available.