Stay Ahead of SEO Decay with Content Opportunities

Proactively monitor performance, get notified instantly, and never miss a chance to improve your content.

Keeping your content fresh and competitive takes more than just an occasional audit. Frase’s Content Opportunities feature gives you a hands-off way to stay on top of decaying content and uncover new ranking potential—automatically.

In this article

• Why Use Content Opportunities

• How to Get Started

• Understanding the Dashboard

• Set Up Email and Slack Notifications

Why Use Content Opportunities

Frase's Content Opportunities tab is your content performance command center. It uses your Google Search Console data to surface three types of opportunities:

• Fix what's falling: Spot content decay early—before rankings drop significantly.

• Boost what’s rising: Improve pages already gaining traction to maximize results.

• Fill strategic gaps: Identify high-potential queries you're missing content for.

Instead of spending hours digging through data, Frase surfaces what matters—then nudges you to act with digest emails and Slack alerts.

How to Get Started

When you first access the Content Opportunities tab, you’ll be prompted to connect Google Search Console. This allows Frase to analyze performance data and surface insights automatically.

• Switch Between Domains
  At the top of the page, use the Domain dropdown to toggle between any websites connected to your account.
• Filter by Date Range
  Use the date picker below the domain selector to zoom in on specific time periods for performance comparison.
  
• Export Your Insights
  Click Download Report to export your dashboard data as a report for internal reviews or stakeholder sharing.
• View Your Summary
  Click the Summary button for a high-level snapshot of your site’s performance, key issues, and focus areas.
  
  

Understanding the Dashboard

Your dashboard is divided into performance metrics and actionable insights. Here's what you'll find:

• Customize the Graph View
  Toggle between Clicks, Impressions, CTR (click-through rate), and Position. Below each stat, you'll see the change compared to the previous period.
• Needs Attention
  Pages in this section are losing rankings and traffic (more than 2 position drops and fewer clicks). These are priority pages to refresh or re-optimize.
  
• Optimize Content
  This highlights pages that are gaining impressions or just shy of great rankings. Think of these as low-effort, high-reward opportunities.
  
• Create Content
  This section identifies content gaps based on queries you're already ranking for. It’s your best source of inspiration for new content creation.

Set Up Email and Slack Notifications

Weekly Digest Emails

Never miss a content opportunity with automatic email digests.

1. In the top left corner, click Settings.

2. Open the Opportunity Notifications tab.

3. Choose the day and time you'd like to receive your email.

Each digest includes:

• Pages with decaying performance

• Suggestions for quick-win optimizations

• New content ideas based on query gaps
  

Real-Time Slack Alerts (Enterprise Only)

If you're on the Enterprise plan, you can connect Frase to Slack for instant notifications.

1. In the top left corner, click on your name, then click Settings.

2. Select the Opportunity Notifications tab.

3. Scroll to the Slack Notification section.

4. Click Connect, then follow the setup instructions.

Each Slack alert includes:

• Impact Score: A quick sense of how valuable the opportunity is

• Expected Impressions: What you might gain by acting

• Target Query: The search term to focus on