Build a structured, search-friendly content outline using Frase’s AI and SERP data.
In this article
Open the Outline Tab
After you’ve entered your search query and Frase has processed the results, click the Outline tab in the Research Panel on the right.
This is your command center for building a high-performing article structure based on real-time Google data. But a clear outline isn’t just good for SEO—it also keeps your writing process focused and efficient.
Choose an Outline Creation Method
Frase offers two powerful ways to generate a content outline:
1. Generate Headings Using AI
Let Frase’s semantic SEO algorithm do the heavy lifting:
-
Click AI Headings to generate up to 30 recommended headers.
-
These headings are ranked and formatted to align with SEO best practices.
This is the fastest way to start structuring your content.
2. Explore Headings from Top Results
Prefer a hands-on approach?
-
Scroll through the Explore Headings section to see H2s and H3s from the top 20 Google search results.
-
Use filters to narrow by header type or keywords relevant to your topic.
This method gives you full visibility into how top-ranking pages are structured.
Customize and Use Your Outline
Once you’ve gathered your headers:
-
Reorder or edit the header text directly to match your content strategy.
-
Use the toggle to format each heading as an H2, H3, or H4.
Let AI Write Your Article
When you're ready to move from planning to writing, you can:
-
Click the clipboard icon above the headings to move them into the editor and start writing manually or using Frase's AI tools. You can choose to paste your headings with or without instructions you generated.
- Or click the Generate article button to let our Rank Ready AI flow take over and generate the entire article based on your outline ✨.