Understand the differences between SEO Workflow, Blank, and Rank-Ready Documents—so you can choose the best one for your content goals.
In this article
What Is a Frase Document?
In Frase, a document is your workspace for writing and optimizing content. It's where you can research, generate, and refine content with AI, SEO, and GEO tools at your fingertips. Each document type is designed for a different starting point—whether you want a clean slate or a fully optimized draft.
The 3 Document Types
Frase offers three document types: SEO Workflow, Blank Document, and Rank-Ready Document. Here’s what each one is for and when to use it:
1. SEO Workflow
Best for: Writers who want to research, outline, and optimize content using real-time Google search data.
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Pulls in data from the top 20+ Google results for your keyword.
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Helps you create outlines based on SERP (Search Engine Results Page) competitors.
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Provides optimization tools based on competitive content.
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Ideal for improving or creating SEO-friendly content from scratch.
Creating an SEO Workflow document uses 1 SEO Document credit.
2. Blank Document
Best for: Quick drafting from a blank slate, outlining, or using AI writing tools without or without SEO data.
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A clean writing space when you want to start from scratch.
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Perfect for brainstorming, outlining ideas, or using AI commands.
3. Rank-Ready Document
Best for: Creating a new SEO-optimized article in one smooth workflow.
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Starts with a guided 6-step process to build your article.
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Uses AI to generate an SEO-optimized draft from your outline or topic.
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After the draft is complete, it converts into a regular SEO Workflow document—so you can continue optimizing with SERP tools.
Rank-Ready Documents credits are separate from SEO Document credits. If you further optimize a Rank-Ready document, you also use an SEO Document credit.
Where to Create a Document
You can create any of the three document types from your Frase homepage.
In the upper left, click + New Document and choose from:
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SEO Workflow
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Blank Document
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Rank-Ready Document
Each option shows a short description to help you decide.