Uncover key insights from top-ranking content to shape your strategy, structure, and SEO/GEO performance.
The Research Panel is your behind-the-scenes powerhouse for creating content that ranks. Whether you're starting from scratch or refining existing content, this right-side panel gives you quick access to the keywords, questions, structures, and insights from high-performing content across the web.
You'll see the Research Panel automatically appear whenever you're working inside an SEO Workflow document.
In this article
SERP: See What’s Ranking
The SERP tab shows you exactly what’s working on page one of Google—no extra tabs or manual digging required.
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See top search results, header structures, and People Also Ask questions in one place.
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Easily cite information or generate a content brief with just a few clicks.
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Customize your view by adding or removing sources from the list.
Outline: Shape Your Structure
The Outline tab helps you build a high-performing structure, faster.
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Pull headers directly from the top 20 results for fast inspiration.
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Or generate a full outline using AI that’s tuned to search intent.
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Drag, drop, and edit your way to a Rank Ready header structure.
Optimize: Strengthen Your SEO
The Optimize tab surfaces the keywords and terms that matter most—so you don’t miss any semantic SEO signals.
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Powered by Frase’s in-house Natural Language Processing.
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See what important terms you’re missing and where to add them.
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Boost relevance without keyword stuffing.
Info Gain: Enrich with Insights
The Info Gain tab helps you go beyond the basics by pulling fresh, credible details from top content.
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Find statistics, links, questions, and recent news to add depth.
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Spot content gaps your competitors missed.
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Quickly cite and integrate valuable insights to increase authority.