Frase 101: Learn the Basics
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      2. Frase 101: Learn the Basics

      Find Your Angle with the Research Panel

      Uncover key insights from top-ranking content to shape your strategy, structure, and SEO/GEO performance.

      The Research Panel is your behind-the-scenes powerhouse for creating content that ranks. Whether you're starting from scratch or refining existing content, this right-side panel gives you quick access to the keywords, questions, structures, and insights from high-performing content across the web.

      You'll see the Research Panel automatically appear whenever you're working inside a Rank Ready Document or SEO Workflow.

      In this article

      • SERP: See What’s Ranking

      • Outline: Shape Your Structure

      • Optimize: Strengthen Your SEO

      • Info Gain: Enrich with Insights

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      SERP: See What’s Ranking

      The SERP tab shows you exactly what’s working on page one of Google—no extra tabs or manual digging required.

      • See top search results, header structures, and People Also Ask questions in one place.

      • Easily cite information or generate a content brief with just a few clicks.

      • Customize your view by adding or removing sources from the list.

      👉 Learn more: Use the SERP Panel to Explore Competitor Content →

      Outline: Shape Your Structure

      The Outline tab helps you build a high-performing structure, faster.

      • Pull headers directly from the top 20 results for fast inspiration.

      • Or generate a full outline using AI that’s tuned to search intent.

      • Drag, drop, and edit your way to a Rank Ready header structure.

      👉 Go deeper: Build Smart Content Outlines with the Outline Tab →

      Optimize: Strengthen Your SEO

      The Optimize tab surfaces the keywords and terms that matter most—so you don’t miss any semantic SEO signals.

      • Powered by Frase’s in-house Natural Language Processing.

      • See what important terms you’re missing and where to add them.

      • Boost relevance without keyword stuffing.

      👉 Go deeper: Optimize Your Content for Semantic SEO →

      Info Gain: Enrich with Insights

      The Info Gain tab helps you go beyond the basics by pulling fresh, credible details from top content.

      • Find statistics, links, questions, and recent news to add depth.

      • Spot content gaps your competitors missed.

      • Quickly cite and integrate valuable insights to increase authority.

      👉 Go deeper: Add Depth with the Info Gain Tab →