Use the SERP Tab to Analyze Top Content

Understand how to explore SERP data, build better briefs, and surface insights faster—all inside Frase.

When you run a search query in Frase, the SERP (Search Engine Results Page) tab becomes a powerful research companion. It lives on the right side of your screen and surfaces rich content, insights, and tools to help you analyze what’s already ranking—and guide your strategy from there.

This article breaks down how the SERP tab is structured and what each section is designed to help you do.

In this article

• Explore the People Also Ask Section

• Use the Top Toolbar to Power Your Workflow

• Cite Sources Instantly

Explore the People Also Ask Section

At the very top of the SERP tab, you’ll find the People Also Ask questions—pulled straight from Google. These questions give you a quick pulse on what users are really trying to learn. Click to copy any of them into your editor as inspiration for headings or talking points.

Use the Top Toolbar to Power Your Workflow

Right below the People Also Ask section, you’ll see a set of buttons that sit just above the search result content and header structures. These buttons give you control over how you analyze, summarize, and customize your research.

Generate Content Brief

Click the Generate Content Brief button to auto-create a summary of the top content for your keyword. It’s a fast way to get a draft brief built out using competitive insights. You can always edit or expand on it manually.

👉 Learn more about content briefs here

SERP Metrics

Click the SERP Metrics button to open a visual breakdown of key ranking metrics across all results. You’ll see a bar graph showing:

• Metrics per individual result

• Minimum, maximum, and average values across the whole SERP

This data can also be exported as a CSV or Excel file, making it easy to reference or share with your team.

Customize Results

Want more control over which results influence your research? Click the Customize Results button to:

• Deselect results you don’t want included

• Add or import your own URLs to analyze

This helps you tune the SERP data to match your unique content strategy—especially helpful if you're working with niche or industry-specific sources.

Cite Sources Instantly

When you're viewing a source in the SERP tab, you can easily copy content to your editor with a citation included.

Here’s how:

• Click the header of the source to expand it.

• Click the paste icon next to any text you want to include.
  

The snippet will be added to your editor automatically, with a linked citation pointing to the original source.