Intro to Content Governance

Use AI more confidently with tools that keep your content aligned, on-brand, and high quality.

Content Governance (found in the left sidebar) is where you define the rules, guidelines, and guardrails that help your team and your AI write in your brand’s voice—without sacrificing speed or consistency.

Content Governance is made up of four core tools:

Style Guide

Control how your content looks, sounds, and feels with rules for punctuation, tone, clarity, and formatting.

A Style Guide ensures both your team and the AI Writer stay on-brand by:

• Enforcing custom rules like Oxford commas or tone guidelines

• Giving real-time feedback as you write

• Highlighting and correcting inconsistencies instantly

• Applying your rules to every AI-generated draft

You can create multiple Style Guides for different use cases and even set a default that applies automatically.

Brand Voice

Define how your brand sounds across every piece of content—whether it’s sharp and direct, or warm and conversational.

You can analyze existing writing or manually set your tone across four key traits:

• Formality

• Assertiveness

• Emotion

• Politeness

Once set, Brand Voice automatically applies that tone to your AI-generated content.

Terms

Create your brand-approved word list—and flag the ones you want to avoid. Terms let you control things like:

• Preferred language (e.g., platform instead of tool)

• Banned phrases

• Conditional terms that should be used carefully

The system flags any off-brand terms in real time, so your team can fix them before content goes live.

Reference Documents

Centralize the source material your AI should rely on. From product specs to brand guidelines, Reference Docs give your team a single place to upload, organize, and activate the documents that inform content accuracy.

Once uploaded, Frase’s AI will reference them to generate more informed, grounded outputs.