Setup & Use Your Style Guide

Define and enforce content rules so every piece matches your brand voice.

A Style Guide helps you control tone, punctuation, clarity, and formatting across your content. Once set up, it works in real time—giving feedback as you write and ensuring AI-generated content follows your brand guidelines.

In this article

• Set Up Your Style Guide

• Apply a Style Guide to a Document

• Check and Fix Compliance Issues

Set Up Your Style Guide

To create your first Style Guide:

1. On the left side of the page, go to Content Governance.

2. At the top, click Style Guide.

3. In the upper left, click the + icon.

   

4. Enter a name and description for your Style Guide. To make it the default, check Set as Default.
   

5. Select the style rules you want. You can also enable all rules in just one click by tapping on 'enable all available rules'. Depending on your plan, options may include:

   • Punctuation rules (like enforcing Oxford commas)

   • Writing tone

   • Sentence clarity improvements

   • Engagement guidelines

   • Formatting preferences

6. Click Save when finished.

Once saved, your Style Guide is ready to use in any document.

Apply a Style Guide to a Document

To use your Style Guide while creating content:

1. Create a new document.

2. If you choose the SEO workflow document type, you'll see a Content Governance drop-down underneath where you add your search query.
   

3. Under Style Guide, select the guide you'd like to use.

4. (Optional) Set brand voice and tone tags if needed.

Once you start writing, you’ll see a Governance icon at the top right of your document. This shows if you’re meeting your Style Guide rules.

Check and Fix Compliance Issues

Your Style Guide will always keep your document under check as it applies to both manual inputs and AI writing. Whatever is written in your document—your Style Guide applies automatically.

• If something doesn’t meet your rules, the Governance icon lights up.

  

• Click the highlighted text to see what’s wrong (for example, a missing Oxford comma).

• From the icon panel, you can:

  • Review the issue and update your text.

  • Ignore the suggestion if you don’t want to change it.

  • Click the Help icon to learn why the rule matters.