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      Define Your Brand Voice

      Set tone guidelines once—so every piece of content sounds unmistakably like you.

      In this article

      What Is Brand Voice?

      Brand Voice is part of your Content Governance toolkit. It helps your team—and your AI—write in a consistent tone that reflects your brand’s personality.

      Whether your voice is formal or casual, assertive or laid-back, Frase can help capture and enforce it across all your content. You can:

      • Analyze real examples of your writing to generate a voice profile

      • Manually set tone levels if you already know your style

      • Apply your brand voice directly inside your content editor

      Use Brand Voice alongside Terms and Reference Docs to keep your writing consistent and on-brand at scale.

      How To Create a Brand Voice

      There are two ways to define your voice: analyze existing content or set tone levels manually.

      Screenshot 2025-05-08 at 9.25.41 AM

      Option 1: Analyze Text to Generate Your Voice

      1. In the AI Knowledge Hub, click the Brand Voice tab at the top.

      2. In the upper right, click the green New Voice button.

      3. Select Analyze text.

      4. Paste in up to 5,000 words of your brand’s content.

      5. Click the Analyze button.

      Frase will generate a brand voice based on four dimensions:

      • Formality – Ranges from casual to professional

      • Assertiveness – From suggestive to direct

      • Emotion – From neutral to expressive

      • Politeness – From blunt to considerate

      Want more control? You can fine-tune each of these levels even after analysis.

      Option 2: Create a Custom Voice From Scratch

      If you already know how your brand should sound, you can skip the analysis and set each tone level manually:

      1. In the AI Knowledge Hub, click the Brand Voice tab at the top.
      2. In the upper right, click the green New Voice button.
      3. Select Custom Voice and click Continue.
      4. Adjust the sliders for Formality, Assertiveness, Emotion, and Politeness to match your brand.
      5. At the bottom, click the Create brand voice button.

      How To Use Brand Voice

      Once your voice is set, there are two ways to apply it while writing:

      Option 1: Use Brand Voice in the Frase Editor

      1. In an empty line in your document, hit the spacebar.

      2. Select the Brand Voice you want to apply.

      3. Frase will use that tone for all AI-generated content in the editor.

      Screenshot 2025-05-08 at 9.31.09 AM

      Option 2: Apply Brand Voice in a Rank-Ready Document

      1. Create a new rank-ready document.

      2. In the Tone of Voice section, select your saved Brand Voice.