The Anatomy of a Frase Document

A Frase Document can be used for many workflows and to accomplish many objectives:
  • Content Briefing & Researching 
    • Generating automatic content briefs 
    • Curating custom content briefs
  • Content Creation
    • Write and publish full-length SEO content
  • Content Optimization
    • Optimize content that's already published 
    • Optimize content still in draft form 

How it Works

Frase takes any search query that you want to rank for and, in seconds, analyzes the top 20 Google results for that query. You can then use that research to achieve any of the above objectives.

In order to use Frase successfully, it's important to understand the layout of Frase's Document Editor, shown below.

Editor Tabs: Use these tabs (highlighted in blue above) to switch between curating a content brief and creating long-form content; you can add two extra tabs. Particularly helpful if you're using Frase for your full content creation process. 

Right Side Panel: Frase's right-side panel (highlighted in red above) includes an ocean of research for automated content briefs and outlining, optimization with the Frase's Topic Score ("Optimize" tab), and of course, "AI Writer" and "Templates" which are the two AI writing tabs.

Download/Share: Many Frase users work with writers, editors, or freelancers. The download dropdown (red arrow) makes it easy to share your work with anyone. In the window that populates when clicking the green Share button on the right side, users can "Share the Full Document" by copying that link to have access to Frase's editor, or "Share Content Brief (read only)" by copying that link to have a non-editable look at the Content Brief tab.


Frase Panel Overview

Frase's panel on the right side is composed of 6 core tabs (highlighted in red below).

  • SERP: Frase analyzes the top SERP results for your search query and provides average word, header, and link counts (and more with the SEO add-on). It also returns each of the top results, including an outline for each. A user can then filter by Headers, Links, and Statistics (and also "Related", more sources outside the top 20)
  • Brief: Frase can automate a content brief to aggregate the exact information you want from the SERP results; a read only snapshot of your "Content Brief" tab in the editor will also be visible if the brief is automated
  • Optimize: Frase scans the top 20 search results for your query (or whichever sources you include in the list) and automatically extracts their key topics.  Use this Topic Score insight to fill topic gaps and work on making your content more comprehensive.
  • Question: Frase automatically extracts questions from search results. You can then click on these questions and inspect the answers your competitors provided. Frase also provides questions from Google's "People Also Ask," Quora, and Reddit. 
  • AI Writer: Allows you to set Background Context for the AI writer to anchor the document and also navigate to AI templates
  • Templates: Templates that have targeted inputs and more specific outputs from the AI writer (paragraph answer, rewriter ect.)