The Anatomy of Frase

There are 5 main tabs on the right-side panel in Frase:

  • Research: Frase analyzes the top SERP results for your search query and provides average word, header, and link counts (and Domain Authority and Backlink data with the Pro add-on). It also returns each of the top results, returning them as an outline with content that is a click away to add and cite with a link in the editor. A user can then filter by Headers, Questions, and Statistics (and also "Related & News", more sources outside the top 20 and Google News). The "Automate Brief" option is in this tab as well.
  • Outline: Click the headers from the SERP results in a horizontally scrollable view to add them to a list (with drag-and-drop order ability) that can be pasted into the editor as an outline. Typing your own headers in tandem with these SERP results can help to ideate and organize the outline; you can also summarize points from the SERP content with AI, and then write an AI draft off the summarized content and SERP context.
  • AI Write: This allows you to set Background Context for the AI writer to anchor the document and use "AI Tools" for more specific outputs.
  • Optimize: Frase scans the top 20 search results for your query (or whichever sources you include in the list) and automatically extracts their key topics. Use this Topic Score insight to fill topic gaps and work on making your content more comprehensive. Learn more about optimization.
  • Links: Identifies external links coming from the results pulled in the Research tab. If connected to your Google Search Console, you'll also have an internal linking option based on keyword input. Check out this page to learn more about external and internal linking in Frase.
Note: the interface shown in the screenshot above is the most up-to-date. Check out our Crash Course lessons to watch videos and read more about Frase (though the interface may not be as up-to-date as this page)

SEO Tools and AI Tools

On Frase's home screen, the "AI Tools" and "SEO Tools" tabs are present in the left-side menu.

The SEO Tools tab consists of: 

Instead of accessing AI Writer Tools in the document, the AI Tools tab produces them in a wider view, is single input (but easier to re-rerun on different creativity), and allows to start a Frase document with multiple outputs from a tool. Information regarding in-document AI Tools would be here