Frase Content Analytics Overview

Frase Content Analytics pulls data from Google Search Console, and makes it actionable inside Frase to:

  • track and measure organic growth
  • avoid content decay
  • discover new keyword opportunities

Google Search Console Integration:

Navigate to Content Analytics and click "Integrate Google Search Console". Frase will then have access to every site you manage under a given Gmail account. You can define your default primary domain, but also easily switch between websites anytime.

Navigating the Content Analytics Dashboard

The Content Analytics Dashboard has 2 main components:

  • Last 28 days and Month over month trend
  • Data table breakdown:
    • Pages
    • Queries
    • Questions
    • Clusters

Last 28 days and Month over month trend

Frase will display a few KPIs from the last 28 days. We use 28 days because that is the time period Google Search Console uses by default.

You can click each KPI to visualize a chart for the past 12 months.

KPI definitions:

  • Ranked Pages: number of pages driving organic traffic
  • Ranked Rate: percentage of ranked pages out of total pages
  • Clicks: organic visits from Google
  • Clicks Growth: growth rate of organic traffic
  • Avg. Ranking: average ranking on Google across all pages

Data Breakdown

Pages and Queries

Frase categorizes every page and query from your Google Search Console account into a "status". You can filter the data by status, and then sort columns to reach content strategy conclusions. What content is decaying and needs to be refreshed? Are there any untapped keyword opportunities that require new content?

Currently, Frase provides the following status options:

  • Top Result: Position is 1-10 and has not recently experienced ranking loss
  • Quick Win: Achieved 1-10 position within 3 months from publishing
  • Ranked: Generating clicks, but no leading avg. position
  • Decay: Lost more than 2 positions and clicks decreased
  • Opportunity: Position is 10-50, but impressions are growing fast
  • Unranked: No clicks generated, and weak position

You can quickly filter your data by status:

Applying a Query Filter

Once you've identified a query of interest, you can also click on it and get more granular data about it. In the example below, we are looking into the "content brief generation" query. When applying a query filter, Frase will also give you access to the SERP for that query, along with top topics mentioned in top results.

Questions

Frase will automatically detect questions among your Queries, and provide you with a clean list of question-type queries. Use these long-tail keywords to create content that can drive high-intent traffic to your website.

Clusters

With Clusters, you will quickly understand the main groups of queries your website is ranking for. You can click each of the clusters to get more information about them. Clusters provide a high level overview of all the key themes your website is covering.