How to use the SEO Add-on

Overview: 

Frase's SEO Data Add-on is designed for SEO professionals that use search volume, backlink, and domain authority data in their content workflow. To add the SEO Add-on to your account, navigate to Settings-->Subscription-->Select Add On.

The add-on unlocks the following capabilities:

  • AI Writing (unlimited)
    • Use our "write for me" button and templates to expedite content creation with AI writing. 
    • More info about Frase's AI writer here.
  • Passage Optimization
    • Paraphrase: paraphrase each sentence from your selected passage. 
    • Find Topics: find SERP topics related to your selected passage.
    • Find Passages: identify SERP passages related to your selected passage.
  • Outline Builder:
    • Access Monthly Search Volume for Keywords in the Outline Builder 
    • Access Commercial and Informational Keyword Modifiers in the Outline Builder
    • Expanded Sub-questions 
  • Domain Data:
    • Get Domain Authority data for each search result in the editor
    • Get Backlink data for each search result in the editor
    • Incorporate Domain Authority and Backlink insight into topic scoring
  • Document Settings:
    • Create documents for up to 5 queries
    • Create documents filtered by up to 5 domains 

Enabling the SEO Add-on in your Account

The SEO Add-on is an additional $35/month for all customers. To enable it in your account simply navigate to Settings-->Subscription-->Select Add-on.


Passage Optimization 

Frase allows you re-work specific passages by highlighting the section on your document and utilizing research tools at the passage-level. The goal is to let you zoom into the passage and find ways to make it better.

As part of our initial launch, the passage-level assistant has 4 tools:

Paraphrase: paraphrase each sentence from your selected passage. If your selected passage only has 1 sentence, Frase will provide a list of variations of that one sentence.

Write Headings: turn a sentence from your selected passage into a heading.
Find Topics: identify SERP topics related to your selected passage.
Find Passages: identify SERP passages related to your selected passage.


Keyword Search Volume in the Outline Builder

With the SEO Add-on, keyword search volume is included in the Outline Builder by including questions sourced from Google's Search Autocomplete.

This critical SEO data will help you identify the questions and topics that will draw high-intent organic traffic. 


Keyword Modifiers in the Outline Builder

Frase an extensive question-type keyword modifiers for free (what, how, who, etc).

With the SEO Add-on, you will also unlock access to commercial keyword modifiers (versus, top, best, etc) and informational keyword modifiers (how to, guide, etc). These modifiers will help you design outlines that attract high-intent traffic.


Create Documents for Up to 5 Queries

The SEO Data Add-on allows you to expand the number of search queries used to generate a document. Where previously you were limited to 2 queries, you can now use up to 5. 

This will help ensure you create content capable of ranking for multiple queries.  


Create Documents Filtered by up to 5 Domains

Interested in generating a content brief off of content from specific websites? You can now create documents filtered by up to 5 domains, ensuring the research Frase provides is as relevant as possible. 

Creating content using research from a select number of websites is a great way to design content to specifically compete with specific websites.


Get Domain Authority Data for Each Search Result in the Editor

In the Top Results --> Overview section of the research toolbar, Frase now provides data that includes average domain authority and average backlinks for the sources used to generate your content brief. This data will help paint a clearer picture of the content competitive landscape. 

In addition to showing you averages, Frase also shows domain authority and backlink data for each individual source used to generate your content brief. Notice in the above image, the HubSpot.com source shows Domain Authority (abbreviated DA) and Backlinks.