Find Your Angle with the Research Panel
The Research Panel is your behind-the-scenes powerhouse for creating content that ranks. Whether you're starting from scratch or refining existing content, this right-side panel gives you quick access to the keywords, questions, structures, and insights from high-performing content across the web.
You'll see the Research Panel automatically appear whenever you're working inside an SEO Workflow document.
In this article
SERP: See What’s Ranking
The SERP tab shows you exactly what’s working on page one of Google—no extra tabs or manual digging required.
- See top search results, header structures, and People Also Ask questions in one place.
- Easily cite information or generate a content brief with just a few clicks.
- Customize your view by adding or removing sources from the list.
Outline: Shape Your Structure
The Outline tab helps you build a high-performing structure, faster.
- Pull headers directly from the top 20 results for fast inspiration.
- Or generate a full outline using AI that’s tuned to search intent.
- Drag, drop, and edit your way to a Rank Ready header structure.
Info Gain: Enrich with Insights
The Info Gain tab helps you go beyond the basics by pulling fresh, credible details from top content.
- Find statistics, links, questions, and recent news to add depth.
- Spot content gaps your competitors missed.
- Quickly cite and integrate valuable insights to increase authority.