When the AI Article Wizard is used or SEO Workflow document is created, the SERP Panel should appear on the right side (shown below).
SERP: View People Also Ask questions and header structures of the top Google results pulled into Frase, and cite any information from these results with a couple of clicks. The list of results can be edited (ability to add or remove results in the Frase SERP panel). There are also options to generate a content brief and view key metrics from the search results (bar graph icon).
Outline: Pick headers from the top 20 search results as an ideation point for your structure, and/or one-click generate a header structure with AI that uses search result context to create the structure. Edit and drag and drop headers in the proper order to formulate the exact header structure you'd like. Any headers in this tab can be used directly in our AI Article Wizard.
Optimize: Add words from the "Optimize" section that haven't already been mentioned in your content. These words are found by putting the content of the top Google results through Frase's in-house Natural Language Processing AI, which then pulls out some important semantic SEO keywords that can help rank content.
Info Gain: Quickly gather and utilize valuable insights such as links, statistics, questions, and news from top Google results. This tab helps you identify gaps in competitor content and enhance your article’s depth by citing sources or adding relevant information.