Frase Quickstart Guide
Welcome to Frase
Frase makes it easy to understand what’s ranking, create SEO + AI Search optimized content, and keep your pages performing over time. Whether you're brand-new or looking to understand more about Frase, this guide walks you through the core Frase workflow.
Getting Started Video
💡 Our 3 minute Getting Started video is a quick crash course on Frase basics. Explore the rest of this guide after watching for a deeper dive into the content workflow!
Set Up Your Account
If you haven’t created your Frase account yet, start here and click "Start My Free Trial" in the upper right!
Every trial receives a bundle of credits:
- 1 Rank-Ready document credit
- 2 Research Project credits
These credits let you explore all Frase's major workflows.
💡 Wondering how these credit types work? We'll walk through that in the next section.
Create Your First Document
Choose the workflow that matches your writing style! You'll see three options in the Home tab:
Generate Rank-Ready Document: AI creates a complete SEO + GEO optimized article—including research, outline, and draft—in just a few minutes.
Perfect for testing Frase end-to-end and getting your first win quickly.
Start SEO & GEO Research Project: Deep SERP analysis + manual or AI-assisted writing.
Ideal for writers and SEO teams who want full control of structure and strategy.
Import URL: Bring an existing article into Frase to analyze and optimize it.
Great for re-optimizing existing content already live on your site.
Research Your Competition
💡 Regardless of what document type you choose, Frase surfaces competitor research for you to validate & edit as needed.
For any search term, you can explore:
- SERP results and ranking factors
- Competitor outlines and structures
- Topic frequency and semantic coverage
- Search intent and common questions
- Gaps and opportunities to differentiate
These insights help you validate your direction before drafting and ensure your content aligns with what users, search engines, and LLMs expect.
Write & Optimize
📖 How this part of the workflow feels depends on which document type you chose earlier—Rank-Ready or a Research Project. Both paths use the same core Frase tools, but they start in slightly different places.
If You Chose Rank-Ready Document
💡 Rank-Ready is the fastest way to go from idea → research → draft in one flow.
Frase handles the heavy lifting for you.
- AI analyzes the SERP
- A suggested outline is generated for you: Frase builds an outline based on what’s ranking and what users expect.
- Edit it, reorder sections, or add your own ideas
- Or simply approve the outline and move forward
- Frase drafts the full article: You’ll get an SEO + GEO optimized draft that you can refine using AI Commands or AI Edit.
If You Chose SEO & GEO Research Project
💡 This path is ideal if you want more editorial input or are tailoring content for a specific strategy.
You start with a blank workspace and full control.
- Explore the SERP manually: You’ll see competitor pages, outlines, topic clusters, and question research right inside the panel.
- Build your outline: Choose your approach
- Generate an outline with AI
- Build it yourself using competitor structures and topic insights
- Mix both—AI can suggest sections while you rearrange and refine
- Start drafting: Add text manually or use AI Commands to generate sections as you go. You’re in full control of pacing, tone, and depth.
Optimize for SEO & GEO (Both Workflows)
No matter which document type you chose, optimization works the same way.
SEO Optimization: Measures how your topic coverage compares to top-ranking pages. You’ll be able to see:
- Topic usage vs. competitors
- Missing or underused terms
- Overuse indicators
GEO Optimization: Improves how your content appears in generative AI responses, focusing on:
- Authority — cites trustworthy sources
- Readability — human-friendly writing
- Structure — clear headings and logical flow
Monitor & Improve
Once your content is live, Frase helps you understand how it’s performing—and where to focus next.
AI Visibility
See how often your brand appears across major AI platforms like ChatGPT, Claude, Gemini, and Perplexity.
Your AI Visibility dashboard shows:
- AI Visibility Score — percentage of prompts where your brand appears
- Average Position — how high your brand ranks in responses
- Share of Voice — your visibility vs. competitors
- Mentions per Platform — differences across AI engines
Google Search Console Integration
Connect GSC to bring ranking data directly into Frase. You’ll be able to:
- Track keyword performance
- Monitor impressions and clicks
- Identify pages losing momentum
- Prioritize updates by impact
Content Opportunities
Frase automatically highlights pages that deserve your attention and notifies you via email each week.
- Decay: Pages losing visibility
- Opportunities: Pages close to page one with minimal updates needed
- Quick Wins: Fast improvements for immediate lift
Set Up Content Governance
After you’ve created your first document and seen how Frase writes, this is the best moment to set up governance rules that keep everything aligned.
- Style Guide: Tone, clarity, formatting, and punctuation rules for your team and AI.
- Brand Voice: Define your brand’s level of formality, assertiveness, emotion, and politeness.
- Terms: Set approved language, banned phrases, and conditional terms.
- Reference Documents: Upload documents that give AI deeper context about your products, policies, or brand.
Governance helps AI write accurately and on-brand from the first draft, reducing edits and saving time.