Optimize for SEO & GEO
      Back to home
      1. Help Center
      2. Optimize for SEO & GEO

      What Is GEO? Understanding Generative Engine Optimization

      Your primer on GEO (Generative Engine Optimization) and how it relates to SEO (Search Engine Optimization).

      In this article:

      What Is GEO?

      Generative Engine Optimization (GEO) is the process of making your content easy for generative AI engines—like ChatGPT, Gemini, and Bing Copilot—to discover, understand, and cite directly in their responses.

      GEO goes beyond traditional SEO. Instead of helping content rank in a list of blue links, GEO ensures your brand becomes part of the actual answer in AI-generated results.

      GEO helps your content:

      • Be discovered and cited in AI responses

      • Establish authority and trust with AI models

      • Follow the right structure for better readability by large language models (LLMs)

      Think of GEO as optimizing for how AI talks, not just what it reads.

      SEO vs GEO: What’s the Difference?

        SEO GEO
      Goal Rank in search results Be included in AI-generated responses
      Primary platforms Google, Bing ChatGPT, Gemini, Bing Copilot, Perplexity
      Optimization style Keywords, metadata, backlinks Authority, clarity, structure, citation-readiness
      Audience Search crawlers and human readers Large language models (LLMs)

      GEO doesn’t replace SEO—it builds on it. As AI becomes the default search interface, GEO helps your content reach users even before they click a link.

      Creating AI-Friendly Content

      To succeed with GEO, your content must be structured, credible, and easy for AI to interpret.

      Prioritize authoritative content

      • Cite original research, first-party data, and expert sources

      • Focus on EEAT: Experience, Expertise, Authoritativeness, Trustworthiness

      Write with clarity

      • Keep paragraphs short (2–4 sentences)

      • Use plain, natural language—avoid jargon or filler

      • Start with direct answers to common questions

      Use structured formats

      • Organize content with clear headings and subheadings

      • Add bulleted or numbered lists where relevant

      • Include FAQ-style blocks to surface likely query formats

      Keep your tone human

      • Be conversational, but informative

      • Avoid keyword stuffing

      • Focus on helpful, meaningful content

      Optimize for readability

      • Use visuals like charts or infographics to explain complex ideas

      • Regularly update content to stay fresh and relevant

      • Add schema markup (e.g., FAQ, article, author) to support AI and traditional SEO

      Frase’s GEO optimization tool makes this easier by guiding your outlines, helping structure content, and analyzing authority signals—all built to boost your visibility in AI responses.