Optimize Content for SEO and GEO in Frase

Optimize your content for both search engines and generative AI with topic-level insights and scoring.

In this article

• Understand the Optimization Workflow

• Use the SEO Optimization Panel

• Use the GEO Optimization Panel

• Tips to Improve Your SEO and GEO Scores

Understand the Optimization Workflow

The Optimize tab in Frase helps you fine-tune your content for two audiences:

• SEO Optimization improves your ranking in traditional search engines like Google by suggesting relevant keywords and semantic topics.

• GEO Optimization (Generative Engine Optimization) helps your content surface in generative AI experiences—like chatbots and large language models—by scoring for clarity, authority, and structure.

At the top of the tab, you’ll see a Combined Optimization Score showing how well your content performs across both dimensions. Below that, expand the SEO Optimization and GEO Optimization panels to review individual scores and topic-level suggestions.

Use the SEO Optimization Panel

Frase compares your content to top-ranking pages from search results to recommend semantic topics that improve your SEO performance.

Each topic shows:

• How many times you’ve used it vs. the average usage across competitors
  

• A copy icon to insert it into your content

• A blacklist icon to exclude irrelevant terms from your score

Sort and Filter Topics

Type

• Long Tail: Only multi-word terms

• Top Topics: One- and two-word terms

• Clusters: Grouped by themes

Status

• Topic Gap: Keywords your competitors use but you don’t

• In Progress: You’ve used it, but not enough

• Completed: You’re on par or ahead of competitors

• Overuse: You’ve used it too much (over 3% of your content)

Explore Topics

Click Explore Topics to see how each competitor uses each keyword.

Use the GEO Optimization Panel

GEO (Generative Engine Optimization) helps your content perform well in AI-driven platforms that summarize, generate, or recommend information.

Frase calculates a GeoScore based on three dimensions:

1. Authority

Score higher by citing credible sources and using data-backed statements.

• Add full links and context for any referenced material

• Avoid vague or unsupported claims

2. Readability

Content should be clear and easy for both humans and AI to parse.

• Use concise language, short paragraphs, and active voice

• Grade-level scoring helps identify overly complex sentences

• Hover over flagged sentences to view rewrite suggestions

• Click Replace to apply the suggested revision

3. Structure

Organized content is easier for AI to interpret.

• Use consistent headings and subheadings

• Break up dense text with bullet points or numbered lists

• Ensure a logical flow of ideas

Tips to Improve Your SEO and GEO Scores

Use these best practices to write content that performs across both search and AI engines:

• Lead with answers: Put your main point or key takeaway at the top.

• Write like a human: Use natural, conversational language.

• Cite your sources: Build credibility with links to authoritative references.

• Keep it simple: Short sentences and plain language go a long way.

• Use structure intentionally: Organize with headings, bullets, and logical transitions.