Write Button + Settings
After clicking the "write" button at the bottom of the editor, it will then say "write more" and clicking that will continue the writer. After running the writer, you can click the trash icon to delete the last output, or the circular arrow button to delete and redo the last output (see screenshot below).
Clicking the settings wheel icon will bring up the "In-Editor" window on the right side of Frase where the default length (in word count) and tone of voice can be altered, in addition to providing background context, adding SERP Topics ("Use SERP Topics" button) or blacklisting certain keywords ("Blacklist Keywords" button).
If outputs aren't what you're looking for, try to run the AI writer after the middle of an incomplete sentence "digital marketing strategy is important because", for example, instead of running the writer after a full sentence completion or on a blank line on a new paragraph break. Also, be sure to include a few lines in the "background context" section, or utilize the "Paragraphs from Background" tool from the Community section (video here on it) to put in a couple of lines specifying the angle you want the AI to take for a given header.
If you keep receiving bullet points because the content above the cursor is in bullet or list format, then type the ### option to cut the AI off from looking at those bullets, as shown below.