Inaccurate SERP

If Frase search results seen in the Research tab aren't matching your localized SERP, this may happen for a couple of reasons:

  1. Very recent SERP changes: Frase caches SERPs for 14 days and might have missed certain changes.
  2. Google API lag: occasionally, Google’s API doesn’t return up-to-date results.

Note: when testing SERP accuracy, it is important to test on Incognito Mode on a desktop.