How to do Topic Research in Frase

Great content doesn't just appear on the page. It requires thoughtful and in-depth planning and research. Frase helps you create content that your audience actually wants to read. 

At Frase, we believe in a simple premise: content that answers your audience's questions performs better. Not only does it attract high-intent organic traffic to your site, it's more effective at engaging that traffic once it's there.

For example,

  • How can inbound marketing attract leads?
  • How do I get started with inbound marketing?
  • What companies are experts at inbound marketing? 

Creating content designed to rank for long-tail, question-type queries like these will produce higher-quality content and attract a higher-intent audience than simply creating content off a short keyword like "inbound marketing."

In this guide, we'll show you how to use Frase to design a content strategy around answering questions.

More specifically, we'll cover the following:

  • Understanding the Questions your Audience is Asking
    • Using Frase to research questions asked on the open web
    • Using Frase in tandem with a keyword research tool

Understanding the Questions your Audience is Asking

Content marketing comes down to one thing: you’re creating content for an audience. And, this audience has questions – they have an intent as they search (which is why they’re called search queries). As a result, providing answers to these questions needs to be at the heart of your SEO content marketing strategy. If you want to engage users by answering their questions, you need to understand their search intent--in other words, you need to know what questions they’re asking.

Using Frase to Research Questions Asked on the Open Web

By identifying questions related to topics of interest, Frase lets you identify the questions your audience is asking all over the internet. 

Step 1: Input a topic

Once you’ve identified a topic of interest, you’ll want to start researching questions related to that topic. To do so, navigate to the Frase Questions tool-->Web-->then input your topic of interest in the search box shown below. To test it, try the topic “Inbound Marketing.”

Step 2: Review results

Frase will return a number of questions (highlighted in red below) along with the source of the question. To filter questions by source, look to the top of the page (highlighted in blue). Monthly search volume (highlighted in green) for each question is provided via the SEO Data Add-on.

Using Frase in Tandem with a Question Research Tool 

Many users use Frase in tandem with a keyword research tool. This common and recommended practice can help ensure that you're focused on creating content around keywords and queries that have a sizable audience. 

Our recommended flow is simple: 

Step 1: Use a Keyword Research Tool to identify high-volume search queries 

Use a keyword research tool of your choice to identify a keyword or topic with high search traffic. This will help ensure that there is an audience interested in consuming the content that you create.

Step 2: Enter your high-volume keyword into Frase's Question Ideas tool

Step 3: Identify long-tail queries that can supplement your content

Select long-tail keywords to help supplement your content. By including these keywords, you'll attract high-intent organic traffic to your site.