Incorporating Frase into your Content Workflow

In order to maximize your content output (and get the most out of Frase), we recommend involving your team by integrating Frase into your content workflow. 

Thousands of SEO and Content Teams use Frase as an integral part of their content workflow. In this guide, we'll share some tips and tricks around how they use Frase to facilitate and manage that process.  

More specifically, this guide will cover the following: 

  • Sharing Frase Documents with your Team
    • Adding your team to your Frase account 
    • Sharing Documents with your team on Frase
    • Sharing Documents with outside writers or freelancers 
  • Content Organization and Management 
    • How to create a folder 
    • How to invite users to a folder 
    • Setting Document Statuses and Target Dates 
  • Using Frase Templates in your Existing Content Workflow
    • What are Frase Templates?
    • Using Frase's Template Library 
    • Creating Custom Templates


Sharing Frase Documents with your Team

Regardless of whether you work with in-house writers or freelancers, it's easy to delegate Frase Documents to your team for briefing, writing, editing, or optimization. 

Adding your Team to your Frase Account 

Adding your team members as Frase users is the simplest way to collaborate with them on Frase projects.

To add users, log in to Frase and click Settings-->Team. Then add the email addresses of the users you'd like to invite. 

Sharing Documents with your Team in Frase

To share documents with specific users, you'll want to make sure that you give them permission to access the folder in which your documents are stored. 

To do so, follow these steps: 

1) Select the folder that contains the documents you'd like to share. If unassigned, documents default to being stored in the "General" folder.

2) Once you've selected the folder you want to edit, click "edit folder."

3) Invite the users you'd like to share documents with.

Sharing Frase Documents with Outside Writers or Freelancers 

Many Frase users collaborate closely with outside writers and editors. If this is the case, you’ll want to use the export feature (shown below), to easily share and deliver your document to your colleagues, wherever they are. With this tool you can export Frase documents a variety of different ways:

  • Share Link (read only): exports only the Content Brief tab and prevents users from being able to edit the content.
  • Share Link (editable): exports both the Content Brief tab and the My Content tab, as well as the research Frase has generated for your search query.
  • Select All & Copy: selects all the content in your document so you can easy paste it into MS Word, Google Docs, or other.
  • HTML as plain text: export via HTML as plain text
  • Publish to Wordpress: publish directly to Wordpress

To export your document while you're in the editor, click the highlighted button below: 


Content Organization and Management 

Frase uses a Folder system to help facilitate the organization and sharing of documents created in Frase. 

When a new Frase document is created, that document is stored in a folder. You can easily rename folders and control which users on your account has access to each folder. 

This system is relatively flexible, so you can adapt it to suit your needs.

In this section, we’ll share a few tips on how you should think about designing your Frase workflow so that its as organized and easy to navigate as possible.

How to create a Folder

To create a folder, click the "+Folder" button at the top of your document overview page. Then name the folder and invite the users who you want to have access to that folder.

How to invite users to a folder

To invite users to a folder, select the folder that you'd like to invite them to and click "edit folder" at the top of your screen. Then invite the users that you'd like to add. Your teammates can only see and edit your documents if you've added the documents to a folder that you've given them permission to access. 

Setting Document Statuses and Target Dates

Document statuses and target dates are an excellent way to track progress and set expectations around the progression of individual documents. 

There are five default document statuses: Researching, Writing, Optimizing, Completed, and Published. 

These statuses become particularly valuable when you're creating multiple documents per month with Frase, because labeling your documents with a status allows you to scan the documents in your team's account quickly gain an understanding of the stage of each document in your content workflow.

To set the status, simply click on the status indicator on each document:

Similarly, the target date feature is an excellent tool for managing your content pipeline. Set the target date for the day you plan to have a document completed. 

To set the date, simply click on the "Target Date" setting on each document:


Using Frase Templates in your Existing Content Workflow

Frase Templates are an excellent way to seamlessly fold Frase into your existing content briefing or outlining process. 

Frase's library of pre-made templates are curated by SEO experts all over the world. With two clicks, you can easily import them into your Frase document. Like your briefs or outlines to look a certain way? Don't worry, we've got you covered on that, too.

Using Frase's Template Library

The Frase Template Library is curated by both the Frase Team and SEO experts all over the world. Using these templates ensures that instead of spending time on formatting, you can focus all your attention on the content. 

Some of our most popular pre-made templates: 

  • Pillar Page Template
  • Content Outline Template 
  • Best X
  • What is X
  • Listicle 

To use a template from Frase's template library, create a new document. Once in the Document Editor, click "Import Template" shown below:

Then select the template you'd like to use. Once selected, click "Use this template," and your template will automatically appear inside the Document Editor.

Creating A Custom Template

Some teams have a preferred and agreed-upon format for content briefs. Creating custom templates in Frase will allow you to use your preferred format whenever you create new content in Frase. 

To create a custom brief, follow these steps:

First, create a new document. Once in the Document Editor, click "Import Template" shown below:


Select "create custom template."

Enter the name of the template and click "create template."

Copy and paste your preferred template into the blank editor.

Once complete, the template will automatically save in the "Templates" folder on the Document Overview page