Identifying Topic Gaps with Google Search Console

Frase accesses data from your website’s Google Search Console to list and cluster the questions your audience is asking on Google.

Step 1: Connect your Google Search Console

Frase has a 1-click Google Search Console integration. To enable it navigate from Settings-->Integrations-->Google Search Console (as shown below).

Step 2: Review Topic Clusters

Once you’ve enabled the Google Search Console integration, Frase will access all of the major queries inside your account. Frase uses Natural Language Processing (NLP) to understand the context of every question or keyword, and then groups them into topic clusters (highlighted in red below). 

Activity data, such as number of impressions, SERP position, clicks, and click-through-rate (CTR) are available to help you prioritize which topics deserve your attention (highlighted in blue). 

Using this data, Frase makes custom recommendations (highlighted in in green) to help guide your decision making. 

Step 3: Review questions/keywords and performance data 

Click into a topic cluster to view the individual questions and keywords associated with that cluster. You can also see the activity data associated with each question/keyword. Want to create content that answers a specific question or addresses a certain topic? Click "Start Document" to generate a content brief automatically.