VIDEO: How to Create an Automated Content Brief

Step 1: Create a Document

Navigate to Documents-->New Document. 

At this window, you'll be asked to specify a few things before creating your content brief:

1. Select Workflow: Select Create new content to create a content brief.

2. Search Query: This is the query that you want to rank for. It's important that you use a long-tail query here. For example, "what are the key principles of inbound marketing" will yield a higher quality brief than "marketing."

3. Save to Folder: You can organize your documents by filing them into specific folders. "General" is the default folder.

4. Advanced Settings: In advanced settings, you'll find a couple tools to help with advanced workflows and use cases:

  • Search Type: Frase's default behavior is to crawl the top 20 Google results for your search query, which is the research that the technology uses to to compile your content brief. Select results from a specific domain if you want Frase’s crawler to only crawl one website. For example, since we are creating a document about inbound marketing, we might opt to only crawl Hubspot.com.
  • Country: Select the country that you want your content to rank in. USA is the default country. 
  • Language: Select the language you'd like the document to revolve around. English is the default language

Click “Create Document” to generate your document.

Step 2: Customize your Content Brief

After creating a document, click "Brief" tab on the right-side panel and then click "Automate Brief" button.

Select the sections you'd like to include in your brief (if you're just starting out, we recommend selecting all of them). 

When you've completed these steps, click "Insert Brief into Editor" button at the bottom and it will paste the content brief in your document.

Step 3: Review your Automatic Content Brief

A Content Brief is created before content development begins, and outlines why the content is needed, who it is for, what the scope of the work will include, and what resources should be consulted during the content development process.

A well-researched content brief can take hours to develop. Frase uses AI to generate content briefs in seconds. 

Your Frase content brief is broken down into several sections:

  1. Guidelines: Provides an overview of the sources used to generate the content brief, including average word count, header, links, images and more.
  2. People Also Ask: Related questions from Google (based on your query) pulled from Frase's research toolbar.
  3. SERP: Summarizes the top 20 results on the Search Engine Results Page (SERP). 
  4. Topics: List of most important topics mentioned across sources.
  5. Topic Clusters: List of overarching topics and their subtopics (from Frase's Topic Score tab).
  6. Headers: Relevant headers from your competitors' content. Helpful for getting ideas on how to structure your H2/H3.
  7. Questions: Questions being asked on the internet that are related to your document.
  8. Statistics: Sentences mentioning statistics and factual information across sources.
  9. Hyperlinks: Frequent domains and their top links, mentioned across sources.

Step 4: Export Your Document

Many Frase users collaborate closely with outside writers and editors. If this is the case, you’ll want to use the export options accessed by clicking "Download" and also the green "Share" button at the top right, to easily deliver your document to your colleagues, wherever they are. With this tool, you can export Frase documents as: 

  • Share Content Brief (read only)
  • Share Full Document (editable)
  • Copy to Clipboard
  • PDF
  • HTML as a plain text file

Note: Adding Automated Brief Sections Individually

Do you only want one or two sections of the automated brief in a certain tab in the editor? Put your cursor on an empty line and then press the "+" icon on the left side, and then put your cursor over "Insert SERP Data" as shown in the screenshot below. From here, you can select a section of the Automated Brief to paste directly into your editor.