Use Multi-Query Documents to Improve SEO Coverage

Multi-query documents let you pull in more comprehensive SERP (search engine results page) data when creating an SEO Workflow document. Instead of analyzing results for just one search term, you can analyze up to five—giving you a richer, more nuanced view of how content ranks and what to include.

When entering multiple queries:

• There is a limit of 5
• The document pulls in results for each query (up to 20 top results per query)
• You only use one search query credit, no matter how many queries you add

In this article

• What Multi-Query Documents Do
• When to Use Multiple Queries
• How to Add Multiple Queries

When to Use Multiple Queries

Use multi-query documents when you want to:

• Target a primary keyword and related variations. Example: how to clean sneakers and sneaker cleaning tips.
• Compare intent across similar terms. Example: buy espresso machine vs. best espresso machines 2024.
• Capture broad and narrow phrases. Example: content marketing and SaaS content marketing strategy.

How to Add Multiple Queries

You’ll add queries when first creating your Research Project.

1. Within the Home tab, click Start SEO & GEO Research Project.
2. Type your first query into the input field.

3. Click the + icon to the right of the field to add a second query.