How to Optimize Content with Frase
With Frase's Content Optimization tool, you can:
- Optimize Published Content: Audit and refresh existing content to improve its performance. If you utilized Googl
- Optimize Unpublished Drafts: With Frase, you can touch up un-published drafts to ensure that they're SEO-strong right out of the gate (scroll to the middle of this article to find info on this).
Note: You can also start from Content Analytics if you utilize Google Search Console!
How to Optimize Content That's Already Published
To optimize content that's already been published on a website, all you need is the URL.
1. Import your document into the Frase Editor
To optimize published content with Frase, navigate to Content-->New Document.
Then select "Optimize existing content" and add the URL of the content you want to optimize (highlighted in blue).
Then add the search query you want to rank for (highlighted in green below).
Tip: For Frase to generate relevant results it needs a relevant and targeted search query. So if you're writing about what you can eat while on the keto diet, you should optimize for a search query like "Diet limitations while on the keto diet" instead of a more generic search query like "keto diet.
Frase will then crawl your URL and prepare to import it into the Editor. Click "confirm import" to complete this step.
2. View Score
On the right-hand panel of your Editor, you'll see Frase's topic suggestions. At the top of that panel, you'll see your document's topic score (highlighted in red in the image below).
Your topic score is calculated by identifying the total number of relevant topics across your competitors' content and then identifying what percent of those topics are also mentioned in your content.
So for example, if Frase were to determine that the top 20 results for the query "What is Inbound Marketing" mentioned a total of 100 relevant topics, and that your content mentioned 35 of those topics, your topic score would be 35%. The higher the percentage, the better.
As you update and improve your content in the document editor, this score will update in real-time.
Tip: The gold bar in the image below indicates the average Topic Score of your competitor's content. A good rule of thumb is that you want to optimize your content until you are at least out performing your average competitor.
3. Review Topic Optimization Suggestions
The most important aspect of creating high-performing content is making sure that it's topically relevant to a specific search query. That's exactly what Frase helps you do.
Frase helps you identify the most relevant topics across your competitors content and indicates the number of times you've mentioned those same topics in your content. In the screenshot below for example, 13 sources mentioned "Marketing" an average of 18 times each and the document we imported mentioned it 33 times.
Frase color codes these recommendations to make it easy for you to decipher:
Red: You've mentioned this topic more often than recommended.
Green: You're mentioning this topic as frequently as you competitors are.
Yellow: You've mentioned this topic, but less frequently than your competitors are.
Gray: You haven't mentioned this topic at all.
There's a dropdown list (pictured "Top Topics" below) where you can sort by Top Topics, Topic Clusters, Long Tail Topics, Headers, Titles and Blacklist. And in this dropdown menu, you can also see how your articles compare to the Topic Scores of your competition in SERP Scores.
In the dropdown menu titled "All", you can sort by status (completed, in progress, topic gaps and overuse).
You can blacklist topics (pictured in the orange box below), allowing you to easily clean up your view and determine which topics are most relevant. And you can easily highlight all the topics mentioned in your document by checking the "Highlight" option (pictured below).
Tip: As you update your document with Frase's topic suggestion, both your topic score and the color coded topic mentions will update in real time. You can paste a topic directly into the document by pressing the paste button (highlighted in blue)
Optimizing Unpublished Drafts
With Frase, you can optimize content even before it gets published, ensuring that whatever you publish is SEO-strong right out of the gate. Follow the below steps to get started.
Generate a document and paste into editor
After pressing the "New document" button, you'll be asked to specify a few things before creating your content brief:
1. Search Query: This is the query that you want to rank for. It's important that you use a long-tail query here. For example, "what are the key principles of inbound marketing" will yield high-quality results than "marketing."
2. Select Workflow: Select Create new content.
3. Search Type: Frase's default behavior is to crawl the top 20 Google results for your search query, which is the research that the technology uses to compile your content brief. You can also select "Advanced Settings" and results from specific domain if you want Frase’s crawler to only crawl certain websites. For example, if we are creating a document about inbound marketing, we might opt to only crawl Hubspot.com.
4. More Advanced Settings: You can select the language of the results and also the country you wish to search in. You can set a default country from the left bar menu by navigating to Settings --> Account and choosing Primary Geography (then pressing the "save settings" button).
Finally, click “Create Document” to generate your document.
Once inside the Frase Editor, you can paste any text into the "My Content" tab and the Topic Score will automatically read it as compared to the top 20 results from the search query you entered.