How to Optimize Content with Frase

If you're finding that your published content is underperforming, it may be time to spend some time on content optimization. 

To put it simply, content optimization is the process of ensuring that your written content is capable of reaching the largest audience possible. SEO is a long-term strategy, and if you're serious about leveraging content to drive traffic, it's 

The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links. You should also optimize headlines for increased CTRs and visual images for increased user engagement.

Frase compares your content against your SERP competitors' content and gives you a step-by-step roadmap on the content improvements you need to make in order to improve your ranking.

With Frase's Content Optimization tool, you can:

  1. Optimize Published Content: Audit and refresh existing content to improve its performance.
  2. Optimize Unpublished Drafts: With Frase, you can touch up un-published drafts to ensure that they're SEO-strong right out of the gate. 

How to Optimize Content That's Already Published 

To optimize content that's already been published on a website, all you need is the URL. Follow the steps outlined in the video below to get started.

How to Optimize Unpublished Drafts

With this tool, you can easily optimize content from MS Word, a Google Doc, or similar. Review the steps outlined in the video below to get started.